Added: Some
additional information about the idea behind this campaign.
Those gagging for some hot Sony Reader action will be pleased to know that Sony is going to stage a 30-day-long "read-in" event at Manhattan electronics retailer
Datavision from October 1st to October 30th.
Quote:
For 30 days, around the clock, 24/7, a man will live in a retail storefront window reading his way through as many pages as he possibly can.
Sony's "Man in the Window" will be David Farrow, a world-renowned speed reader and has held the Guinness Book of World Record's title for memorization twice over, having overcome his own challenges with both dyslexia and ADD.
Farrow will read his way through the 30 days from a Sony Digital Reader, and for every page he turns, Sony will donate one eBook classics library, consisting of 100 titles, to a U.S. school, with the goal of donating 150,000 libraries, or 15 million books.
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The starting date of this event is perhaps not a coincidence, considering that on October 2nd, Sony is planning to
open a new chapter on digital reading, also happening in NYC.
PS: Geardiary has a
photo of the storefront window. Also, the first 100 schools that activate their accounts will also receive education packs of five Sony Readers each to get them started.