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Old 09-06-2013, 07:29 AM   #1
Alexander Turcic
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Engadget reviews Kobo Aura, verdict: it's the nicest mainstream e-reader. Not.

Whether it's the new Kindle Paperwhite, Sony's just unveiled PRS-T3 Reader, or Kobo's upcoming Aura - let's face it, it's not exactly easy to pick the right device to satisfy our e-reading cravings. So props to the guys from Engadget for this in-depth review of the Kobo Aura. Their verdict? Great hardware, great software, albeit pricey ($150).

Funny enough, at one point the reviewer states that the Aura is "easily the nicest mainstream standalone e-reader we've seen", while a little further down he remarks that this device is "decidedly not mainstream" due to its heavy price tag. Confused?

Quote:
All told, the Aura's hardware isn't perfect, but this is easily the nicest mainstream standalone e-reader we've seen, though the $150 price tag may be a lot for all but the most devoted bookworms to stomach.
Quote:
The Kobo Aura is the best flagship e-reader on the market. There are, however, some caveats here. First, it's still a hard sell if you're locked into Amazon, as the Paperwhite's recent tweaks have made it all the more compelling a proposition. Second, the $150 price tag makes the device decidedly not mainstream. Kobo just can't compete with Amazon's subsidized reader prices, particularly not with the Kindle's Special Offers ad model, which shaves even more off the price. If you're already locked into Amazon, it's best to wait it out. If you're a Kobo devotee or someone who has yet to pull the trigger on an e-reader (and don't mind paying for quality), do yourself a favor and take a serious look at the Aura.
Related: Kobo forum

Last edited by Alexander Turcic; 09-06-2013 at 07:33 AM.
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