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Sony decided that it isn't making devices with built-in light. The people who want built in light aren't going to be happy anyway. The people who don't care about the built in light aren't going care if the other readers have a built in light for the same price, because they aren't interested in the feature.
The Paperwhite (the first one) doesn't have expandable memory, has a 800 MHZ CPU processor instead of 1 GHz and is priced at $139 without ads. How were these good specs and price for 2012? Let me guess: the people who thought that it was great don't care about expandable memory, processor speed and don't mind the ads.
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