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I think it ultimately depends on the reader Jon. Of someone has spent most of their time up to now reading on their PDAs using ereader as opposed to mobipocket, I can see why such a person would want ereader in a dedicated reading device.
Personally, I would prefer ereader over Mobi if for no other reason than Apple support (not talking about third party here, I mean by the actual owners of the format) is better with ereader than it is with mobi.
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Bill
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