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I wonder if Amazon has opened up a potential windfall for B&N with the MatchBook program. If B&N can find a way to match that, then they can sell very low-cost e-books to match the books bought in-store, and they've got themselves a possible advantage over Amazon. People still enjoy visiting a bookstore.
They won't be able to give discounts on previous books bought, obviously, but going forward, they might be able to make a dent.
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