Thread: Kindle MatchBook: Get the Kindle version of a previously-bought paper book cheap/free
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Old 09-04-2013, 11:44 AM   #53
avantman42
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Quote:
Originally Posted by BearMountainBooks View Post
Really? I wonder why? Did they give reasons?
Re-reading the thread, it looks like the early commenters simply didn't see any benefit (in at least some cases because they have low paperback sales), but later comments have pointed out that it's a useful marketing tool, the "Buy my paperback as a gift, get the ebook for yourself cheap/free" concept seems particularly popular. A lot of people seem to be pricing the ebook at 99c, though some have said they've put them at free.

On a side note, one author said "I won't be going free. I don't believe in free ... Let's not keep teaching the public to expect free." Am I the only person who finds this "teaching the public" concept to be slightly patronising?
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