Will be interesting to see how the T3 goes. In my own country Sony readers have not been anywhere close to being the market leader, though that in part likely because many here think that all readers are called kindles, much as in the same way many here think all MP3 players are called iPods
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One assumes that Sony has researched the segment of the market they wish to be in and to what extent at this time, and where they wish to be in the future???
@dhaberer; Even long established colour display technologies can present black & white and greyscales, as well as manage contrast far better than E Ink can (through RGB mixing they can produce greys through to almost pure white as the background, whereas E Ink is limited by the reflectivity of the clear microcapsule layer and the warmth of the incident light; the incident light can, of course be managed to some extent in lit E Ink readers). They can also mimic paper tints and textures. The main advantage of E Ink is it is bi-stable and so has lower power demands than emissive and transmissive displays (of course, lit E Ink does impose a power demand). You seem to be quite angry at me for my having an opinion; please note I am only saying where I think the market may be going (and perhaps is one reason Sony is holding off lit E Ink) and what my own preference is heading to if that should be, not what you should be reading or using to do so.