Wowow! Is Google supporting the promotion powdered baby milk in the developing world? J/K!
Interesting read though:
Quote:
However, one branding expert warned there were potential pitfalls to such a deal.
"If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.
"If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."
Nestle has faced criticism in the past for the way it promoted powdered baby milk in the developing world. It has also had to recall numerous products, most recently bags of dog food following a salmonella scare in the US.
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