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As I understand it, the choice of single and double quotes is not regional but publisher based (and perhaps changing over time). I have many UK books, particularly older ones, on my shelves that use double quotes.
I write using double quotes for dialogue because that's the way I have everything set up, and what my fingers are programmed to type. If I ever wanted to change it before publication it would be easy enough - much easier that retraining my fingers. For reading, I don't much care either way.
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