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My Kobo Glo cost about £70 I think. I can read it perfectly outside, which I can't with my iPad. It's robust, and I always place it on the arm of my chair when I put it down, which I wouldn't dare do with my iPad. I can read it in bed, because if I fall asleep and it slips on to the floor I am fairly sure it won't break, which I'm not sure my iPad would survive. I can read it for days, without having to remember to charge it, which isn't true about my iPad. It's small enough to stick in a pocket to carry it around with me, and if it gets lost or stolen it's not a huge expense to replace, which isn't true about my iPad. I can comfortably hold it in one hand to read, which I can't do with my iPad.
My iPad cost £400, and my Kobo Glo cost £70. Both have their uses, and both have their individual benefits.
I'd love a large format eInk reader though.
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