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Originally Posted by Uschiekid
oh dear, then why are we calling these virtual things "books"? everyone knows if it isn't a physical construction of pages bound together, it is NOT a book
ah well aren't we all different 
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Point taken. Though many call them ebooks. And technically, they are html files that are bound together as a zip file. So they aren't quite as separate as all that from the paper book process, since there is a "binding", LOL!
But then there are audio books, and I just can't think of those as books, since I can only listen to them and not read them. Yet, they also are a way of conveying the author's words. So I suppose virtual shelves are a legit way to think of things.
Anyway, it isn't just Kindle that has collections, Sony has them too. Maybe I am just more comfortable with the word because of that and also having a physical book, as well as other collections.
It may be that Kobo is just trying to eliminate confusion for people coming over from Amazon or Sony devices. Which makes sense to me, as they are now the only company offering a size range in their readers, as well as the best front lighting. I'm sure some folks who have had Sony readers have bought Kobos and probably some who have had Kindles have been tempted by the larger Aura HD.