From as early as I could read, proper quotation marks has always been a part of even children's books. And the rule about not closing the quote at the end of a paragraph when the same speaker continues has always been part of those rules that you just get used to from the beginning.
For those of us who started out reading books using the proper rules (at least in the US), we're probably the ones very intolerant of missing quotes and the proper way closing quotes should be used for the same speaker. Even newspaper articles use the same quote rules. When I'm reading a book, it's one of the things I'll bookmark and go back and fix the correct way.
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