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Originally Posted by jersysman
No sale for me. How does Sony expect to get the "new" readers for their devices. They would be competing between Kobo and Amazon. That new T3 is already behind the devices that these two have out now and we have not even heard of the specs on the new ones yet.
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Regardless of the actual specs Sony's biggest problem will be price. A non lighted ereader will be going up against the Kindle 4, currently £69 and the Kobo Touch, unless the buyer is already a Sony ereader user they will only care about the lack of a front light. I can't see any new readers being drawn to the market by a non lighted ereader. Certainly not one more expensive than ereaders with a front light.