Quote:
Originally Posted by jersysman
Sony is definitely misreading the consumer here reference the light. I see the vast majority of the new owners of this reader will be previous Sony owners. They will not get many of the shoppers buying the first reader. They will not get many converts from other brands. Maybe they do not believe it, but for the vast majority, once shoppers have experienced a frontlit reader they will not be going to a non-lit screen again. Sure, there will be some who will, but not enough to make a dent in what would be needed to make inroads on Amazon and Kobo.
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Who knows, maybe they will also get people who were frustrated with uneven lit readers, light leaks, tears etc. Maybe there stable software will bring in some new users. Fact is it probably doesnt matter, ereaders wont make or break sony.