A reading competition is silly. I like that they have a party at the end of the 6 weeks and that kids who read 10 books get to participate. Check with local businesses and get gift certificates for kids that are awarded based on how many books they read. 5 books gets you a free ice cream, 10 gets you a free sunday, somthing along those lines. Give a certificate to each kid with how many books that you read.
This isn't a sport. His love of reading and learning will pay off in the class room just like practice running helps a track athlete or going to the batting cages helps a baseball player.
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