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I'd be more interested in reading the biographies of his warehouse workers.
I'm very happy that this article doesn't spare this out. The first part of the article deals with the flase glamour produced with a simple shopping webpage. The second part describes reality. Amazon doesn't install air-conditioning for their workers, the company arranges station ambulances for those workers that can't deal with the heat anymore since it's cheaper obviously.
But for me the last part of the article is the most interesting one, the fact that Amazon gave up professional reviews. Why should Amazon pay for reviews if customer can spam something for free? It doesn't matter for them. It doesn't matter what is true or not, it doesn't matter who is an expert or not, it doesn't even matter if someone is a real person or not. Write something, it sells the product.
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