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kovid, a lot of what you say makes sense, and i would agree that logically the best way to make epub is to start from html, but nonetheless i think there seem to be a LOT of details that *should* be available from indesign and don't seem to get carried over in the export there, regardless of reflow. things like dropcaps, floated images within a specific paragraph, and italics should all be included. i agree with the op : indesign's epub production is (for the moment at least) disappointing at best, and given that precisely that is one of the big selling points in hypothetical discussions with publishers ("you can integrate ebook creation right into your workflow ! export epub directly from indesign when you do the layout of the print edition !") i would have expected better.
let's just hope that adobe makes more of an effort in later versions of indesign. in the meantime though, it looks like the best option is to make your epub from html.
as usual, i'll point out that (if you don't want to make a print copy, and therefore don't *need* to use indesign) one easy way to make a GOOD epub ebook is using the feedbooks.com interface. especially with the new features hadrien has been implementing it's turning into a really complete and powerful app.
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