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About copying text, it all depends on the user rights settings they applied when generating the PDFs.
First thing that came to my mind is how someone could say that this loyalty program is easy to abuse. You know, the same arguments of those who support DRM - if you don't protect it, people will pirate it. Think about how easy it is to just grab a UP Kentucky book from a library or from a friend to make a photo of it. I am sure they've considered that and yet, they went ahead with the program. Kudos to them!
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