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There appears to be a confirmation bias at play here. If you see someone on the subway who is merely holding a paper book, you count them as a reader of paper books. But unless you see someone actually reading an e-book, you're not going to count them as reading e-books. They might not be actively reading when you observe them, and if so, the most you would know was that they were holding some sort of device, but you wouldn't know if they read from it or just play Angry Birds.
Also, when someone attempts to explain why something is true, they must first establish that it is true.
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