Quote:
Originally Posted by Mivo
Not only that, but DRM does benefit Amazon insofar that the average e-book reader who buys at Amazon will continue to stick to Kindle devices because they don't want to lose access to their purchases (and don't know about Alf or simply, and just as likely, don't want to deal with DRM removal and the legal aspects of it). DRM is win-win for Amazon: more hardware sales, and customers remain bound to the store.
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I don't know what's Amazon current pricing policy on Kindles but a couple of years ago, they were selling some models at cost and others at a loss. Their goal so far has always been to swallow the biggest share of the e-book market no matter the collaterals. Which is also why they cut into their profit with their regular price wars.
If the average ebook buyer knew/cared about DRM and was vocal about how it puts them off buying ebooks, I'd bet anything they would make it mandatory for publishers to upload DRM free books. Like they did with the music industry and mp3's. They already have a positive experience of digital goods sold without protection. I doubt they would have qualms about adopting the same business model for books.