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To be fair, the Kobo Mini was available at a bargain price of £29 for a while back in June (which I'd have bought if I didn't already have my PRS350), but I know what you mean lioslaith!
Between the Kobo Glo being available for slightly cheaper than the Kindle Paperwhite, the already mentioned Kobo Mini deal, and the firesale of the Nook ST/Glowlight for £29/£69, it's fair to say that Sony's market share must have been pretty badly hit. The Nook prices will have sucked in a lot of new people to the market while the Kobo Aura will have encouraged Sony/Kindle users to switch.
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