also on a pocket pc you can install adobe digital edition which will allow you to read epub on the pc.
and while it has not been implemented yet, bookeen has said they intend to support epub natively as well in the near future.
i'm curious about what you mean when you say that a conversion to epub "strips out" all the indesign goodness... are you referring to tracking / kerning etc. ? epub has other strengths specifically in the context of reflowable, searchable documents that make it much more powerful than any other format currently existing, including things like complete meta-data, true TOC support, true pagination, real footnote support, CSS support allowing you to make more complex and refined layout, support for images including vector images (svg), and in fact the ability to handle even multimedia embedded in books once the devices will be able to exploit this ; like video or sound. not all of these features are yet available on the devices available for purchase today but we all know how fast technology moves, i wouldn't want to put brakes on the format just to keep pace with the devices.
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