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It's a reasonable positions to take when you're talking about Gmail as a traditional web mail service. "It's free what did you expect. If you don't like it use something else."
When you start talking Android and the requirement to have a Gmail account before you can use the store, that is a subtlety which is lost on most consumers. If you don't like it are you supposed to buy another phone? Is that reasonable? I know that you only need the Gmail account to access the store and you can use another email provider for your mail but do they really expect my Aunt Sally to understand that.
I disagree with the statement that this isn't news. I'm sure it's news to a lot of people.
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