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Old 08-14-2013, 03:40 AM   #1
Alexander Turcic
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Kindle store: Indies avoid DRM to reach wider audience

Bufo Calvin from the I Love My Kindle blog analyzed the currently top 100 selling e-books in the Kindle store and made an interesting observation:

Quote:
Nineteen of the most popular books in the Kindle store have been released without DRM.

Just based on my quick survey in putting this together, it tended to be independents (of course…only Tor, among the big publishers, is publishing without DRM), and they tended to be “progressive” in other ways (allowing lending, not blocking text-to-speech access). [...]

Indies may be using this to give themselves a competitive advantage over tradpubs (traditional publishers)…and they may simply be trying to extend their reach by selling in the Kindle store to people who don’t use Kindles (but do need to be somewhat sophisticated in terms of technology).
An increasing number of e-book vendors have discovered the added value in selling books DRM-free. Perhaps all it would take is one big vendor - Amazon perhaps? - to decide to go DRM-free to make DRM go away for all and forever.

Last edited by Alexander Turcic; 08-14-2013 at 03:44 AM.
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