[brewt]

Sure, it's from our friends at Adobe, BUT:

Exporting an epub from InDesign strips out all the coolness you can invoke in InDesign (which would be the biggest draw).

Try as I might, I can't get an InDesign-produced epub to open in Mobipocket.

There's no epub reader for portable devices (like pocket pc, or even dedicated readers).

Should I be using Flash to build it instead?

-bjc