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For me it's the convenience. And the ease of always having the same, manageable-sized book. The way some genres have gone lately, the books were getting too big to comfortably read. Plus if I don't have my contact in, I just increase the font size and can still read. Plus the books are (usually) cheaper. And, finally, the Amazon Kindle instant gratification. (Which has caused some of the issues that keep me on this thread!)
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