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Ahhh it's good to see the old "format wars" are alive and well lol... I remember all the "virtual blood" that was spilled over jpeg vs gif... I use both mobi and epub.... mobi because I can't find an epub readerapp I like for my old windoze pda.... I doubt anybody chooses amazon because of the format more like price and titles available.. certainly epub is easier to use and there are a lot more available free authoring tools plus it's similarity to html means us old web developer hacks have a shorter learning curve but it is so easy and quick to convert from one to the other it's a moot issue for a lot of folks
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