It's not a secret that Amazon keeps sales figures for its Kindle line of tablets, well, a secret. Fortunately, some analyst from Morgan Stanley got his crystal ball out of its magic cupboard to give us some estimates how well Amazon's Kindle business is really doing. AllThingsD
reports:
Quote:
In a report released last week, Morgan Stanley said it estimates that Amazon will sell $4.5 billion worth of Kindle e-readers and tablets this year, up 26 percent from 2012.
Growth will slow next year, when the business will do $5 billion in sales, Morgan Stanley estimates, followed by similarly modest growth in 2015, when Amazon will do an estimated $5.5 billion in Kindle sales.
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$5.5 billion a big number, but not
that big if you keep in mind that, in 2012, Amazon's total revenue was a whopping $61 billion, with forecasts for 2013 somewhere
between $73 and $76 billion.
And e-books? Again, the shiny crystal ball has the answer:
Quote:
Morgan Stanley estimates that Amazon will do $3.8 billion in digital media revenue this year, and that the business will generate more revenue than device sales next year - with an estimated $5.7 billion in revenue.
In total, Morgan Stanley estimates that the Kindle ecosystem - which also includes advertising revenue of $192 million - will account for 11 percent of the company’s total revenue this year, but 23 percent of its operating profit.
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[image by anurag agnihotri
via Flickr]