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This is good news, but I think the OP's post is too optimistic. The growth in indie bookstores isn't primarily because they've figured out what customers want or because customers have decided that they want more personalized service. The growth in indie bookstores since 2011 has a lot more to do with the fact that Borders went bankrupt in 2011, closing 600 stores across the US.
It's kind of surprising to me that indie sales didn't increase more than a meager 8% since 2011, given the sudden collapse of Borders and the fact that all of their customers needed new places to buy books, all of a sudden. (Although a big reason it wasn't more might have to do with the fact that there may not have been indie bookstores serving every population with a Borders - which might change now, however).
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