Hi Steve,
You can't buy e-books at Amazon unless you own a Kindle.
If you want a Sony, your best bet would be to buy one from the UK. The UK price is almost identical to the US price at the current exchange rate, so it is a good place to buy, plus you'll have a European warranty, which you won't if you buy directly from the US.
Personally, however, I'd recommend the Gen3. It has (IMHO) numerous benefits over the Sony. It uses the extremely popular MobiPocket book format which gives you numerous places to buy books at good prices.
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