Quote:
Originally Posted by Fbone
What I meant was retail stores will only stock what sells and at the moment the NYT Bestsellers current and recent #1s are what sells. It's what the math tells us. When only 8 feet are allotted to books, midlist is squeezed out unless they are remaindered where they will be dumped in the "dollar bins" as my supermarket does.
And remember unsold stock is stripped of its cover and returned. Stores and distributors don't want to go to all that trouble issuing refunds. Also, books and magazines in my county have to be recycled.
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That is how things were done *yesterday*.
There is no law of nature that says it has to be that way forever.
Conditions *are* changing. Returns used to be 50% and more of a print run. They're down to maybe a quarter.
Indies are adjusting to the newly emerging world. Even B&N will probaby see the handwriting on the wall and adjust before they implode. General retailers will do likewise. The months and years ahead will tell us *how* they will adjust but none of the big general retailers got to where the are by doing today what they did yesterday.
Tomorrow will *not* be yesterday with a new calendar.
(Which is good because that would be sooooo boring.)