I think the idiots at Adobe are starting to feel the pinch from a huge amount of backlash over the CC (Creative Cloud) pricing system. I received an invitation via email yesterday to participate in a survey about their CC. I took the survey and from the way the questions were worded I got the feeling they are having second thoughts. They ask at one point if I would subscribe to CC if they dropped the price from $20/month to $10/month. I told them I won't pay for a subscription at any cost. As far as the CC apps, there are alternatives though not as good as Adobe's apps, at least on the Mac OS X platform. As far as PDF creation, there are plenty of alternatives and most are better than Adobe's apps. I look forward to seeing Adobe getting bought out by a better software company some day.