Let's explain it easier. You are talking about induction: the way of standardization for the total number of readers. I'm talking about the deduction, from standardized by the total number of readers to the individual perception.
For example, I'm a fan of Hercule Poirot played by David Suchet. My house is decorated in a Victorian style. I dress according to the fashion, and I prefer to read the text in the style of the font, which is then printed. That is, I create around themselves a complete and detailed atmosphere.
Everyone is their own. That's what I'm saying.
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