For the two bad books I've come across, one was indie, the other was an older but still in copyright trad-pub.
The publishers are the ones responsible for the errors. Amazon's policy is that they legally cannot change anything that the rightsholder did, so if you report errors to amazon, they will report those errors to the rightsholder. They have made it quite easy to report the occasional issue -- you can just select it and choose "report error", directly from the kindle.
I do wish the publishers were more careful, but recently I haven't seen errors very often.
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