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Old 08-08-2013, 08:08 AM   #5
fjtorres
Grand Sorcerer
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Amazon is offering to publish links to the sites of webapp publishers to make them discoverable and accessible to their Appstore users. Useful to both developers and Appstore customers.
They are also offering their in-app purchasing APIs and payment processing systems (for a fee, natch). Since the Appstore is "curated" one expects that apps that use their APIs will also get better in-store promotion.

If nothing else, it'll let them claim to have a deeper catalog.
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