You seem to get different responses depending on who responds to your email inquiry. When I sent in a question stating that ultimately there's no way I'd purchase a book without knowing beforehand what the format was, this was the response they sent me:
Quote:
Thank you for contacting Kobo Customer Care. It is our pleasure to assist you.
We at Kobo appreciate your feedback and we’re always looking for ways to improve our service. Thank you for informing us of this feature missed in the eBook description and for your interest in Kobo. Your suggestion will be forwarded to the Kobo Development Team.
Again thank you for contacting Kobo Customer Care.
Sincerely,
The Kobo Team.
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So for myself, I'll never purchase from Kobo again. I don't like their .kepub versions so would never risk getting that, or a .pdf. I can't begin to comprehend their thinking behind the idea that customers don't need to know the format they're purchasing.