Quote:
Originally Posted by Fbone
And within minutes Amazon would price match either automatically or by the legion of Amazon customers that would notify them by using the "lower price" link.
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That is the theory, but Amazon price matching is discretionary and not automatic.
Plus, it takes time to kick in.
More, pre-conspiracy it was common to find cheaper prices all over. That is why the price tracking websites came to be.
BPH talking points aside, Amazon did not have lower prices on every ebook, they were "merely" cheaper in the aggregate. Compelling to many but not insurmountable.
It *is* possible to compete on price with Amazon. If you know what you're doing.