Quote:
Originally Posted by fjtorres
As for undercutting Amazon's prices, they could.
It's not as if Amazon discounts *every* book.
All they need is to undercut them on a few dozen high visibility books every week to establish their price-cutting street cred. 
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And within
minutes Amazon would price match either automatically or by the legion of Amazon customers that would notify them by using the "lower price" link.