Quote:
Originally Posted by Barcey
I don't know. If they intend to sell e-books they've picked the wrong name to build the brand around. It's kind of hard to be overstocked on e-books. 
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Corporate names are odd.
Overstock at least carries the connotation of abundant and cheap.
One prominent ebook vendor named themselves after fierce female warriors that practiced partial mastectomies to improve their archery.
Another named itself after a religious symbol of sin.
Yet another named themselves after dry mud.
To each their own.

(Do note that all three of the above actually fit their corporate cutures.)