Thread: Overstock to Amazon: "If they go to 10 cents, I'll go to 9 cents"
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Old 08-04-2013, 08:54 AM   #96
Barcey
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Quote:
Originally Posted by fjtorres View Post
Getting back to Overstock vs Amazon, people tend to overeact to price wars.
Those wars rarely reset the pricing expectations of the targetted market.

Though it *has* happened.
(The eink four hour price war of 2010 comes to mind. But that was more of a pivot in pricing models towards subsidized hardware, anyway.)

Me, I'm keeping an eye on overstock: this "challenge" to Amazon might be a prelude to enter the ebook business.
I don't know. If they intend to sell e-books they've picked the wrong name to build the brand around. It's kind of hard to be overstocked on e-books.
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