MobileRead Forums - View Single Post - Overstock to Amazon: "If they go to 10 cents, I'll go to 9 cents"

fjtorres · 08-03-2013, 06:40 PM

Getting back to Overstock vs Amazon, people tend to overeact to price wars.
Those wars rarely reset the pricing expectations of the targetted market.

Though it *has* happened.
(The eink four hour price war of 2010 comes to mind. But that was more of a pivot in pricing models towards subsidized hardware, anyway.)

Me, I'm keeping an eye on overstock: this "challenge" to Amazon might be a prelude to enter the ebook business.

08-03-2013, 06:40 PM	#88
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	Getting back to Overstock vs Amazon, people tend to overeact to price wars. Those wars rarely reset the pricing expectations of the targetted market. Though it has happened. (The eink four hour price war of 2010 comes to mind. But that was more of a pivot in pricing models towards subsidized hardware, anyway.) Me, I'm keeping an eye on overstock: this "challenge" to Amazon might be a prelude to enter the ebook business.