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Originally Posted by Nate the great
Except Apple didn't provide any infrastructure to the major ebookstores, and frankly it wasn't possible for Apple to do so. At best Apple's systems supported the sale of a few thousand items in-app, not tens or hundreds of thousands or the millions needed for an ebookstore.
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Apple provides the infrastructure for the app store. The ebook reader is an app. Apple does not get a percentage of ebooks sold by Amazon via their ebook store. It does get a percentage of all apps sold in the Apple app store. It also gets a percentage of all in app purchases from within the apps, since in-app purchases is a way for "free" apps to make money. Most app developers are very, very happy with that.