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Interesting discussion. Surely consumers are better off when it's made clear that an e-book is PDF or ePub and what kind of DRM is on it (if at all).
And I think everyone agrees that the typical PDF is no good on a small e-book reader. If I'm reading a novel I always prefer something like ePub or mobi.
But there are also a lot of people that feel typesetting and book layout is important to the reading experience. I enjoy that as well, even though I am not a stickler about it.
So my point is simply that a fast enough e-book reader with a large enough screen may just bring a completely new and more elegant view of the e-book. Both flowable e-book text and fixed page layouts (which are also closer emulations of paper books) seem to have an important place in the e-book world. There seem to be plenty of people that enjoy both types, and hopefully consumers are getting what they expect.
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