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Well, when I read "Adobe", until very recently I would have assumed it meant "pdf". I don't expect "epub" unless it's stated that it is.
If you want a milk analogy, a better one would be walking inside a store in France and picking up a random bottle of milk. Most likely it will be cow milk. But is it "full milk"? "half cream milk"? milk without cream? (I'm not sure if those are the terms in English) In China, depending on area you are just as likely to get yack milk. Or milk that is past consumption date. In 2006, if you wanted cow milk you had to specify or you would get soy milk.
Basically, you walked into an unkown store and assumed the product would be the same you usually get. It wasn't...
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