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The incentive to buy a particular product should always be that they made it better than the other guys. "Better" being a relative term and a subjective ranking as well. Kobo seems to be schizophrenic in this regard, on the one hand they advertise "Read On Almost Any Device!" "Read Freely" on the other they make their own proprietary version of the most open format around. If they are deliberately making their "special" renderer a brick in their version of the garden wall, and upgrades making it more so, then how does that bode for the future?
Luck;
Ken
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