Thread: Overstock to Amazon: "If they go to 10 cents, I'll go to 9 cents"
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Old 07-29-2013, 05:00 PM   #2
AnemicOak
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In Price War, Amazon Discounts Go Deeper Than Ever
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Yesterday Amazon.com quietly began discounting many bestselling hardcover titles between 50% and 65%, levels we've never seen in the history of Amazon or in the bricks-and-mortar price wars of the past.
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The changes appear largely to be in response to an Overstock.com campaign launched this week to be 10% lower than Amazon's on "the roughly 360,000 books sold on both Overstock.com and Amazon.com," according to Internet Retailer. Overstock has said the anti-Amazon campaign will last indefinitely although its site says "one week only."
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