"Overstock.com announced last Thursday that it would be undercutting Amazon book prices by 10 percent. Not to be outdone, Amazon matches the prices...on some titles.'
by Emily Dreyfuss, CNET, July 29, 2013 10:51 AM PDT
continued:
Overstock aggressively challenges Amazon on book prices (CNet)
I have been known to enjoy a good brawl.