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Originally Posted by fjtorres
Most people *don't* read a lot of books.
You can't extrapolate from the likes of us.
Most people don't shop for "something to read" but rather for specific books.
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Well, if they do that then it will not be old back list books they want to buy. So no lost sales at all for that case.
Quote:
Casual readers aren't avid readers with a smaller book budget but rather people with other things in their life. If they don't find the title somebody told them was a good read they don't turn around and buy the next pretty cover they see; they just shrug and go on to watch a ballgame.
That is why Amazon sells used books.
For avid readers books are somewhat fungible but not for casual readers. And those folks make up some 70% of the book buying population.
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I would say that for casual reader buying books at airports books are very fungible. But in other situations less so.
I read a lot and do not see books as fungible at all.