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Old 07-29-2013, 02:23 PM   #47
tompe
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Join Date: Oct 2007
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Quote:
Originally Posted by fjtorres View Post
Most people *don't* read a lot of books.
You can't extrapolate from the likes of us.
Most people don't shop for "something to read" but rather for specific books.
Well, if they do that then it will not be old back list books they want to buy. So no lost sales at all for that case.

Quote:
Casual readers aren't avid readers with a smaller book budget but rather people with other things in their life. If they don't find the title somebody told them was a good read they don't turn around and buy the next pretty cover they see; they just shrug and go on to watch a ballgame.
That is why Amazon sells used books.
For avid readers books are somewhat fungible but not for casual readers. And those folks make up some 70% of the book buying population.
I would say that for casual reader buying books at airports books are very fungible. But in other situations less so.

I read a lot and do not see books as fungible at all.
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