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I'm going to start by saying that much as I hate PDF for fiction, I've bought a whole bunch of RPG Manuals in PDF format over the last decade and been very satisfied with them. Of course, I also have a large tablet.
Where I see the problem is in the idea that it's not identified as PDF. I'm sure Diesel has a page where they explain their formats and terminology, but if they're selling PDFs they should identify the format, not just the DRM scheme.
Sure, they may call DRM epub something else, but referring to a format by the name of a DRM scheme it shares with at least one other format just isn't good enough. It's bad form and it's sloppy.
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