This isn't exactly a secret being kept under lock and key. Adult literature is selling well. So well, in fact, that various online booksellers, including Amazon, have been
tweaking their search and rating algorithms to downplay the importance of that category. The Atlantic writer Noah Berlatsky makes a
persuasive argument that it may, in fact, be this very erotica that has helped the Kindle to thrive:
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The Kindle, then, provides both privacy and the promise that somewhere, someone has written exactly the gay werewolf paranormal romance you've always wanted to read. Combine the privacy and range of titles, and there's little doubt that for readers digital is the perfect porn delivery system.
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Porn may have helped make the Kindle successful, but a big part of the reason that the Kindle is so perfectly made for porn is that it doesn't look like it's made for porn. Women (and men, too) who want to read porn on the Kindle don't want to be buying their porn from some place that screams porn! Amazon's advantage as a seller of porn is precisely that it sells lots of things that aren't porn, and that it is known primarily for selling things that aren't porn.
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Who would have thought. The Kindle - the ultimate camouflage gear for porn aficionados?